Last year google announced that it would be integrating an ad blocker into Chrome on the 15th, February, 2018. Giving Advertisers and Publishers time to prepare and avoid “advertiser conversions & publishers revenue loses.” we all knew its coming and we all have to band the knee. Well that’s if you want to continue making Moola.
The year has finally arrived and google its surely ready to launch the new chrome. As a matter of fact Google recently released a new set of restrictions called “Abusive Ad Experience” that come into effect from 23rd January paired with the launch of Chrome version 64.
A littile tip to advertisers, “Abusive Ad Experience” are ads with:
- Auto-redirect the page without user action.
- Resemble system or site warnings or error messages.
- Simulate messages, dialog boxes or request notifications.
- Depict features which do not work.
- Display a “close” button that does anything other than closing the element when clicked.
- Imitating Antivirus Alerts.
The following ads are also considered to go against a good “User Experience”:
- Out stream auto playing video ad with sound, this does not include In-stream pre-roll video ads with sound. Such as the video ads with 5 sec skip button you can see on YouTube which are accepted and compliant.
- On mobile, flashing animated ads with rapidly changing backgrounds and colours
So gear up advertisers and hit back to Photoshop as any banner, ad creative or landing page that features any form of fake or misleading elements will not comply with Google’s new policy.
we have all seen the annoying and fake ads like:
- Imitating Video Players ads.
- Play videos now ads.
- Site Pagination ads.
- Close/X/Cancel Options ads.
- Fake Chat Box and Antivirus Alerts ads.